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Sunday, April 6, 2008

Women in Online Marketing and Business

Two generations ago, women didn't go into business. Period. Well, unless they had no alternative (meaning no husband). Last generation, women went into business BUT they were expected to do EVERYTHING - that whole "superwoman" concept that pretty much burned everyone out (including their husbands, boyfriends and kids). NOW, women can run and manage businesses in balance with all the other aspects of their lives. And the Internet can provide the education and support to make this happen.

On-line businesses are perfect for single mothers, with children to take care of, parenting an child-activity schedules to co-ordinate, child support to supplement, and their own lives to lead. An on-line business allows a woman to set her own hours, and also have the business run when she is not attending to it. Many established companies offer affiliate programs, with training, pre-written marketing materials, and training. If you are new to on-line businesses, this is an excellent way to being your on-line efforts; however, start with companies that do NOT require you to buy the product or pay money up-front before you earn commissions. On-line businesses are terrific for women with full-time jobs or who already are in business or run their own companies. These businesses give these women extra income with little or no investment. They also give you the opportunity to experiment with and try out new ideas. The Internet also provides 2 things that every business owner, and especially women, needs: education and support (networking). If you are just beginning with on-line business, or even if you have some experience, you should invest in a comprehensive education package from an experienced and successful on-line marketer. These packages take you step-by-step through establishing and growing a business, without being focused on the writer's "pet" project.

Networking is so important. The Internet provides text messaging, chat rooms, forums, email lists, and all the other tools you probably use in your social networking. When used to connect with other on-line business owners - and especially other women in your same situation - they can save you thousands of dollars in wasted effort, hundreds of hours in wasted time, and keep your stress levels at "excited" instead of "panic"! The Internet provides the opportunity for economic independence and freedom that women in the 1960's and 1970's could not even imagine. And no matter what your personal views on women's roles in society may be, extra income for the household - earned honestly and without harming the family - is a good thing.

ERIK CARTER maintains the WOMEN IN ONLINE MARKETING AND BUSINESS (WOMB) Portal (http://womb.vstore.ca), dedicated to helping women achieve business success by offering programs and bonuses focused on growing and expanding any business, as well as the FITNESS Portal (http://fitnessportal.bravehost.com), focused on making fitness seamless with your life, and "The COMPLETE Sales Package" (http://salespackage.bravehost.com), to improve your marketing efforts.

Reuters - Europe will press the G7 group of industrialized economies next week to demand more disclosure from banks on their securitization activities and the exotic securities behind the global credit crunch.

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Valiant Marketing - Fearless Efforts of Successful Marketing Strategies

Sam Elliot portrayed a character in a movie a while back called "The Quick and The Dead" with an interesting moniker. While the name, "Valiant" hadn't grabbed my attention earlier, when my 13 year old son asked about the word, I started thinking about how often we use that concept in business.

Fearless - Valiant efforts at success offer up a whole trajectory of new ideas and options. If you have nothing to lose, you take risks that allow you to gain better benefits. And seriously, what do you have to lose? If you're concentrating on success and you risk the farm, perhaps the worst thing in the world for you would be losing the farm, or perhaps it would move you to make a better choice next time? The reality is failure may not be so bad, when you begin to see the opportunities failure provides.

Courageous - Valiant results bring radiant success. When you put yourself out there and promote your efforts with dedicated faith, you bring power-charged victorious energy your direction, how can you lose? Winning requires energy, courage brings energy, with all that energy in your court... you step into the winners circle with a sure thing. Positive power drives triumphant results.

Brave - Valiant spirited appraisal brings vitality and enthusiasm. Once you jump into the abyss, you begin to realize success is simply a mode of perception. What you believe may be all that stands between you and the bottom of the chasm. Are you flying or are you falling? If you bravely step out on faith, believing you can fly, the vitality and enthusiasm you exude will help you get through the darkness. You can glide to success on wings of faith and hope, trusting that you've made good decisions and your choices were sound, or you can fall into the void, lost and alone, without hope or acclaim.

Are your efforts at marketing fearless, valiant, brave and courageous?

Jan Verhoeff exudes valiant principles in business development. At http://advertizeyourbusiness.com her drive to create powerful marketing tools capable of driving traffic and building marketing lists online exudes enthusiasm and energy. Add some punch to your online marketing efforts with Valiant Marketing Strategies by clicking the link and joining ADvertiZe - FREE.

AFP - Santander, Spain's biggest bank, said Friday it would acquire the consumer credit activities of Royal Bank of Scotland in continental Europe, its second such move in just over a week.

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Marketings Latest Buzzword - What You Don't Know About Professional Profiling Could Hurt You!

Profiling: It's the new buzzword in business marketing, and yet so many business people don't know what it is and are missing out on a highly influential and valuable marketing tool.

So today, I am going to change that. By the time you are done reading this article, you will have a clear understanding of what a profile is, what profiling is and why it is so valuable to you as a marketing tool.

I believe that many of you are familiar with customer profiling. It is using the Web to find out clients or customers specific needs, interests, and other demographics. Customer profiling is an effective tool to determine with whom you conduct business. It is part of developing your target market.

Why is customer profiling so important? As a business owner or professional, executive or whatever role you have, understanding exactly who is your ideal customer is the key to creating products and services for your customer. Without this information, you would have hard times generating revenue.

I want to tell you a little secret. Customers profile the companies with whom they do business.

Think about this for a minute. When you are in need of new tires for your car, how do you decide where you are going to get them? You shop around. You check out prices and compare value. You think about the reputation of the dealer and the manufacturer. You consider location.

Guess what? You are profiling the businesses in order to make a good choice and get the best you can.

Are you getting a feel for where I'm going with this?

A profile is a short biography of a person or company.

Profiling a business or person is to create a short biography of the business or person, and use it, as a marketing tool.It is a way to give your clients information about you, about your business, about your products and services, about the value you provide. You give them what they are looking for rather than making them hunt it down.

I want you to stop and think for a moment about your website. Most entrepreneurs, business professionals, service providers, and companies will have an About Me or About Us page of one kind or another. That page is in effect, a profile or short biography of the company or entrepreneur, whatever the case may be. It's great that those pages are up there on the Internet for everyone to see. However, there is so much more that you can do with those words.

The potential use for a profile is huge! A profile is a valuable marketing tool. Here are just a few ideas how you could use a personal, professional or company profile:

Include it with your press releases

Add it to your media kit

Print it out nicely for tradeshows

Add it to your brochures

Tonight, before you shut down your computer, look at your About Me or About Us page. Read it over. Think about how influential and valuable this page could be if you turn it into a full-blown profile and make it an essential piece of your marketing kit.

You are invited to learn more about writing your company profile at my website: http://anitaspen.com Download your complimentary copy of my latest report: "Top Tips to Writing Company and Personal Profiles: 20 Do's and don'ts to Creating a Powerful and Influential Marketing Tool". This report is sure to help you as you write your profile, whether it be personal or for your company.

Anita Bruton is a professional freelance writer and entrepreneur specializing in assisting entrepreneurs and executives, locally based service providers and established small to midsize businesses to compile their personal and company profiles, creating a highly influential marketing tool. Having been a freelanced home based entrepreneur since 2003, Anita knows what is involved in starting and developing a business.

Anita is passionate about helping women become successful entrepreneurs and is on the Board of Directors as the Event Director for the WBO, Women Business Owners (http://www.womenbizowners.org).

Reuters - There is more than a 50 percent chance the United States could go into recession, former Federal Reserve chairman Alan Greenspan told El Pais newspaper in an interview published on Sunday.